The usage of Mobile has been increased dramatically in Pakistan since 5 to 8 years. Its all because of the advertising campaigns of mobile phone companies and telecommunication companies. Now a days on Pakistani media 60% to 70% ads are running of telecommunication companies. These companies are offering new packages for their users and because of competition each one is trying to offer the lowest rates to their customers. This competition has created very interested situation in the market. Mostly the usage of mobile phone among the students has been increased.
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